Role guide · Digital Marketing
Digital Marketing Executive
v1.0Runs day-to-day digital campaigns across paid and organic channels for a brand.
A Digital Marketing Executive runs paid and organic campaigns, reports on performance, and supports the channel plan set by a senior marketer.
Use this guide to plan your assessments and development. It is a reference for the role, not a promise that every employer has the same requirements.
Core skills
3 skills. A level belongs to the skill, not to the person, and a missing record is not a claim that someone lacks the skill.
Owns the channel plan for a single campaign.
What you need to demonstrate: Has built a channel plan and budget for a campaign or a brand, and reported against its KPIs.
Runs Search campaigns to a target CPA.
What you need to demonstrate: Has built and optimised a Search campaign to a target CPA, and can read its performance.
Reads campaign performance from GA4.
What you need to demonstrate: Knows what GA4 is, what an event and a conversion are, and what a report shows.
Additional skills
These skills may be useful in some versions of the role. Requirements vary by employer.
What you need to demonstrate: Knows what a Meta campaign is, what audiences and lookalikes are, and what a conversion event is.
Your next step
Choose a skill to assess, or set this role as your career goal to compare it with your results.