Role guide · SEO
SEO Specialist
v1.0Owns organic search performance for a site, from technical health to content.
An SEO Specialist audits and improves a site's organic search performance, covering technical SEO, on-page and reporting.
Use this guide to plan your assessments and development. It is a reference for the role, not a promise that every employer has the same requirements.
Core skills
1 skill. A level belongs to the skill, not to the person, and a missing record is not a claim that someone lacks the skill.
Owns technical SEO for a complex site.
What you need to demonstrate: Designs site architecture for a complex domain, resolves indexation at scale, and sets the technical SEO strategy for an organisation.
Additional skills
These skills may be useful in some versions of the role. Requirements vary by employer.
What you need to demonstrate: Has set up GA4 for a site, configured events and conversions, and answered a business question from its reports.
What you need to demonstrate: Knows the marketing funnel, the main digital channels, and what a KPI is.
Your next step
Choose a skill to assess, or set this role as your career goal to compare it with your results.