Skill · GA4
Google Analytics 4
Measuring what happens on a site and turning it into decisions.
Google Analytics 4 covers measurement setup, events, conversions, audiences, exploration, debugging and reporting against business questions.
What you will be assessed on
A reviewer marks against these criteria. L1 is a free knowledge check; L2 and L3 use credits and a reviewer.
L1
Knows what GA4 is, what an event and a conversion are, and what a report shows.
L2
Has set up GA4 for a site, configured events and conversions, and answered a business question from its reports.
L3
Designs the measurement model for a business, owns data quality, and builds explorations that drive decisions.
Choose an assessment
Check your knowledge
Answer questions about this skill and see your result when you finish.
Free
Demonstrate your practical skills
Submit previous work or complete a Caterpi task. Then talk through your work and decisions with a reviewer.
1 credit · L2 work review
Demonstrate advanced judgement
Discuss unfamiliar scenarios with an expert reviewer and explain how you would handle constraints, uncertainty and trade-offs.
2 credits · L3 expert review
Available after an eligible L2 result in this skill.
What you need
A GA4 property setup, an event/conversion config, or an exploration that answered a business question.
Share only work you have permission to submit. Remove client or personal information that is not needed for the assessment.
Your result
Your result records the skill assessed, the assessment method, the date and the standard used. It appears in your Passport, and you can choose which records to share.
Roles that include this skill
SEO Specialist
Additional skill for this role
Digital Marketing Executive
Core skill for this role
Work on this skill
No learning resources are listed for this skill yet. Review the assessment criteria to plan what to practise.
Standards detail
Standard version: v1.0
Content version: 1.0.0
Next review: 2027-10-18
Reference: CAP-GA4-001