Skill · Meta Ads
Meta Ads Management
Running Meta (Facebook/Instagram) campaigns that acquire and retarget at a target cost.
Meta Ads management covers campaign structure, audiences, creative, bidding, conversion tracking and optimisation against a target cost per result.
What you will be assessed on
A reviewer marks against these criteria. L1 is a free knowledge check; L2 and L3 use credits and a reviewer.
L1
Knows what a Meta campaign is, what audiences and lookalikes are, and what a conversion event is.
L2
Has built and optimised a Meta campaign to a target cost per result, and can read its performance.
L3
Structures and scales Meta accounts, manages budget across campaigns, and defends creative and bidding strategy with data.
Choose an assessment
Check your knowledge
Answer questions about this skill and see your result when you finish.
Free
Demonstrate your practical skills
Submit previous work or complete a Caterpi task. Then talk through your work and decisions with a reviewer.
1 credit · L2 work review
Demonstrate advanced judgement
Discuss unfamiliar scenarios with an expert reviewer and explain how you would handle constraints, uncertainty and trade-offs.
2 credits · L3 expert review
Available after an eligible L2 result in this skill.
What you need
A campaign build, a before/after performance export, or a creative test log with measured results.
Share only work you have permission to submit. Remove client or personal information that is not needed for the assessment.
Your result
Your result records the skill assessed, the assessment method, the date and the standard used. It appears in your Passport, and you can choose which records to share.
Roles that include this skill
Work on this skill
No learning resources are listed for this skill yet. Review the assessment criteria to plan what to practise.
Standards detail
Standard version: v1.0
Content version: 1.0.0
Next review: 2027-10-18
Reference: CAP-MTA-001