Skill · Digital Marketing
Digital Marketing Strategy
Turning business goals into a channel plan and a budget.
Digital marketing strategy covers goal setting, audience definition, channel mix, budgeting, measurement and reporting against business outcomes.
What you will be assessed on
A reviewer marks against these criteria. L1 is a free knowledge check; L2 and L3 use credits and a reviewer.
L1
Knows the marketing funnel, the main digital channels, and what a KPI is.
L2
Has built a channel plan and budget for a campaign or a brand, and reported against its KPIs.
L3
Owns the marketing strategy for a business unit, sets the channel mix and budget, and ties it to revenue.
Choose an assessment
Check your knowledge
Answer questions about this skill and see your result when you finish.
Free
Demonstrate your practical skills
Submit previous work or complete a Caterpi task. Then talk through your work and decisions with a reviewer.
1 credit · L2 work review
Demonstrate advanced judgement
Discuss unfamiliar scenarios with an expert reviewer and explain how you would handle constraints, uncertainty and trade-offs.
2 credits · L3 expert review
Available after an eligible L2 result in this skill.
What you need
A strategy deck, a channel plan with budget, or a quarterly report tied to business outcomes.
Share only work you have permission to submit. Remove client or personal information that is not needed for the assessment.
Your result
Your result records the skill assessed, the assessment method, the date and the standard used. It appears in your Passport, and you can choose which records to share.
Roles that include this skill
Digital Marketing Executive
Core skill for this role
SEO Specialist
Additional skill for this role
Work on this skill
No learning resources are listed for this skill yet. Review the assessment criteria to plan what to practise.
Standards detail
Standard version: v1.0
Content version: 1.0.0
Next review: 2027-10-18
Reference: CAP-DMG-001