Job role model · Marketing
Marketing Executive
v1.0Runs the day-to-day of campaigns, content and reporting under a manager.
Delivers campaign and content tasks to a plan set by a manager.
Reference ROLE-MKT-002 · Due for review 2027-03-31
Essential to the role
3 capabilities. A level belongs to the skill, not to the person — and a missing record is not a claim that someone lacks the skill.
You run the parts of a plan you were handed.
L1 LarvaL1 looks like this: You can write a campaign objective with an audience and a measure attached.
You turn a request into a brief a writer can use.
L1 LarvaL1 looks like this: You can turn a target query into a brief with an audience, an angle and the questions to answer.
You pull and read the numbers for your own channels.
L1 LarvaL1 looks like this: You can pull the standard metrics for a channel and say which ones moved.
Desirable
Worth holding, but the role can be done without them.
L1 LarvaL1 looks like this: You can build a simple content calendar from a stated goal.
L1 LarvaL1 looks like this: You can point to the parts of a page that a search engine uses to decide what it is about.
L1 LarvaL1 looks like this: You can describe what an offer does and who it is for without resorting to jargon.