Capability standard · Content
Editorial Planning
v1.0Deciding what gets published and when, and why that mix is the right one.
Deciding what gets published, when, by whom, and against which business goal.
Reference CAP-CNT-004
What each level asks of you
A verifier marks against these descriptors. Level 1 is free and self-directed; Levels 2 and 3 use credits and a human verifier.
L1
You can build a simple content calendar from a stated goal.
L2
You plan a quarter of content against search demand and business priorities, with owners and dates attached.
L3
You run the editorial operation: the mix, the cadence, the resourcing and the reporting.
What counts as evidence at L2
A quarter's plan with its priorities, its owners and the results against them.
Evidence has to be work you did. It is attached to the request and read by the verifier — it is never published.
Role models that ask for this capability
Content Strategist
Essential to the role
L2 CaterpillarMarketing Executive
Desirable for the role
L1 LarvaStandard due for review 2027-06-30. Levels are issued against the version current on the day they are earned.