Capability standard · Content
Content Briefing
v1.0Writing the short document that tells a writer exactly what a piece has to do.
Writing the brief that tells a writer exactly what a piece has to do and how it will be judged.
Reference CAP-CNT-001
What each level asks of you
A verifier marks against these descriptors. Level 1 is free and self-directed; Levels 2 and 3 use credits and a human verifier.
L1
You can turn a target query into a brief with an audience, an angle and the questions to answer.
L2
You write briefs a writer can work from without asking follow-up questions, including the sources and evidence expected.
L3
You set the briefing standard for a whole content programme and can show which parts of a brief drive performance.
What counts as evidence at L2
A brief you wrote, and the published piece that came out of it.
Evidence has to be work you did. It is attached to the request and read by the verifier — it is never published.
Role models that ask for this capability
Content Strategist
Essential to the role
L2 CaterpillarContent Writer
Essential to the role
L1 LarvaMarketing Executive
Essential to the role
L1 LarvaSEO Specialist
Desirable for the role
L1 LarvaStandard due for review 2027-06-30. Levels are issued against the version current on the day they are earned.