Job role model · Design
Product Designer
v1.0Designs the flows and screens a product is used through, with the evidence behind them.
Designs product flows, screens and states, with research behind them.
Reference ROLE-DES-001 · Due for review 2027-03-31
Essential to the role
3 capabilities. A level belongs to the skill, not to the person — and a missing record is not a claim that someone lacks the skill.
Design decisions here need evidence, not taste.
L2 CaterpillarL2 looks like this: You run research — interviews, usability sessions or surveys — and turn it into findings a team can act on.
The flow and its states are the deliverable.
L2 CaterpillarL2 looks like this: You design a flow end to end, including its empty, loading and error states, and can defend the trade-offs you took.
Accessibility is part of the design, not a later audit.
L2 CaterpillarL2 looks like this: You run an accessibility pass against WCAG, separate what blocks a task from what is merely untidy, and get it fixed.
Desirable
Worth holding, but the role can be done without them.
L1 LarvaL1 looks like this: You can turn a component design into working markup and styles.
L1 LarvaL1 looks like this: You can write a status update someone can read in under a minute.
L1 LarvaL1 looks like this: You can state a hypothesis and the measure that would settle it.