Capability standard · Data
Experiment Design
v1.0Testing a change so that the result actually means something.
Designing a test so that its result means something, including what it cannot tell you.
Reference CAP-DAT-003
What each level asks of you
A verifier marks against these descriptors. Level 1 is free and self-directed; Levels 2 and 3 use credits and a human verifier.
L1
You can state a hypothesis and the measure that would settle it.
L2
You design and run a test with a control, a sample able to detect the effect, and a read-out that states the uncertainty.
L3
You set the experimentation standard for a team, including the cases where a result should not be trusted.
What counts as evidence at L2
A test you designed, its result, and the limits of what it showed.
Evidence has to be work you did. It is attached to the request and read by the verifier — it is never published.
Role models that ask for this capability
Data Analyst
Essential to the role
Marketing Analyst
Essential to the role
Performance Marketing Executive
Desirable for the role
Product Designer
Desirable for the role
Standard due for review 2027-06-30. Levels are issued against the version current on the day they are earned.