Capability standard · SEO
Search Intent Analysis
v1.0Working out what someone typing a query really wants, before anyone writes or builds anything.
Reading what a query is actually asking for, and choosing the page that answers it.
Reference CAP-SEO-001
What each level asks of you
A verifier marks against these descriptors. Level 1 is free and self-directed; Levels 2 and 3 use credits and a human verifier.
L1
You can tell a navigational query from a commercial or informational one, and say why it belongs there.
L2
You sort a set of real queries into intents, name the page type that satisfies each, and defend the call against the traffic data.
L3
You set the intent framework a content team writes to, and can show where an existing content set misreads what its audience is asking.
What counts as evidence at L2
A sorted query set with your intent calls, plus the page that satisfies each one.
Evidence has to be work you did. It is attached to the request and read by the verifier — it is never published.
Role models that ask for this capability
Content Strategist
Essential to the role
L2 CaterpillarSEO Manager
Essential to the role
L2 CaterpillarSEO Specialist
Essential to the role
L2 CaterpillarContent Writer
Desirable for the role
L1 LarvaStandard due for review 2027-06-30. Levels are issued against the version current on the day they are earned.