Create your Passport

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Job role model · Digital Marketing

Performance Marketing Executive

1.0.0

Optimise paid-media acquisition towards qualified outcomes and safeguard budget.

Optimise paid-media acquisition towards qualified outcomes and safeguard budget.

Reference ROL-DM-006 · Due for review on the published cadence

Essential to the role

6 capabilities. A level belongs to the skill, not to the person, and a missing record is not a claim that someone lacks the skill.

Paid Search Campaign Operations

asks L2 · 1 creditL2 Caterpillar

L2 looks like this: Independent work evidence plus live oral defence and human review

Paid Search Measurement and Optimisation

asks L2 · 1 creditL2 Caterpillar

L2 looks like this: Independent work evidence plus live oral defence and human review

Paid Social Campaign Operations

asks L2 · 1 creditL2 Caterpillar

L2 looks like this: Independent work evidence plus live oral defence and human review

Audience Strategy and Creative Testing

asks L1 · freeL1 Larva

L1 looks like this: Applied knowledge and sound judgement on workplace scenarios

Analytics and Tracking Quality Assurance

asks L2 · 1 creditL2 Caterpillar

L2 looks like this: Independent work evidence plus live oral defence and human review

Marketing Attribution and Dashboard Reporting

asks L2 · 1 creditL2 Caterpillar

L2 looks like this: Independent work evidence plus live oral defence and human review

Verifying all of these at their target level costs 5 credits (S$50). You buy them one skill at a time and keep each record you earn.

Roles that share part of this model

Digital Marketing Executive · 4 shared SEO Specialist · 2 shared

Create your Passport Read the capability standards Pricing