Skill · Ecommerce
Ecommerce Analytics
Measuring what happens in an online store and turning it into decisions about products, pricing and promotion.
Ecommerce Analytics covers the measurement of store performance — traffic, conversion, average order value, attribution and cohort behaviour — and the use of that data to make commercial decisions.
What you will be assessed on
A reviewer marks against these criteria. L1 is a free knowledge check; L2 and L3 use credits and a reviewer.
L1
Knows the core ecommerce metrics, what each measures, and where they are read in a store's analytics.
L2
Has built reports or dashboards for a live store, attributed revenue to channels, and answered a commercial question with data.
L3
Designs the measurement framework for a store, sets the attribution model, and influences commercial strategy with analysis.
Choose an assessment
Check your knowledge
Answer questions about this skill and see your result when you finish.
Free
Demonstrate your practical skills
Submit previous work or complete a Caterpi task. Then talk through your work and decisions with a reviewer.
1 credit · L2 work review
Demonstrate advanced judgement
Discuss unfamiliar scenarios with an expert reviewer and explain how you would handle constraints, uncertainty and trade-offs.
2 credits · L3 expert review
Available after an eligible L2 result in this skill.
What you need
A dashboard or report you built, an attribution analysis, or a decision the business made on the back of your findings.
Share only work you have permission to submit. Remove client or personal information that is not needed for the assessment.
Your result
Your result records the skill assessed, the assessment method, the date and the standard used. It appears in your Passport, and you can choose which records to share.
Roles that include this skill
This skill is not currently linked to a role guide. You can read its standard and view any available assessment routes.
Work on this skill
No learning resources are listed for this skill yet. Review the assessment criteria to plan what to practise.
Standards detail
Standard version: v1.0
Content version: 1.0.0
Next review: 2027-01-01
Reference: CAP-ECA-001