Skill · Email Marketing
Email Marketing Automation
Building email journeys that nurture and retain at scale.
Email marketing automation covers list building, segmentation, journey design, deliverability, A/B testing and reporting against engagement and revenue.
What you will be assessed on
A reviewer marks against these criteria. L1 is a free knowledge check; L2 and L3 use credits and a reviewer.
L1
Knows what an email list, a segment and a journey are, and what open and click rates measure.
L2
Has built an automated email journey, segmented a list, and reported on engagement and revenue.
L3
Designs the email programme for a brand, owns deliverability, and ties automation to lifecycle revenue.
Choose an assessment
Check your knowledge
Answer questions about this skill and see your result when you finish.
Free
Demonstrate your practical skills
Submit previous work or complete a Caterpi task. Then talk through your work and decisions with a reviewer.
1 credit · L2 work review
Demonstrate advanced judgement
Discuss unfamiliar scenarios with an expert reviewer and explain how you would handle constraints, uncertainty and trade-offs.
2 credits · L3 expert review
Available after an eligible L2 result in this skill.
What you need
A journey map, a segment with its results, or an automation report with revenue attribution.
Share only work you have permission to submit. Remove client or personal information that is not needed for the assessment.
Your result
Your result records the skill assessed, the assessment method, the date and the standard used. It appears in your Passport, and you can choose which records to share.
Roles that include this skill
This skill is not currently linked to a role guide. You can read its standard and view any available assessment routes.
Work on this skill
No learning resources are listed for this skill yet. Review the assessment criteria to plan what to practise.
Standards detail
Standard version: v1.0
Content version: 1.0.0
Next review: 2027-10-18
Reference: CAP-EML-001