Capability standard · SEO
Technical SEO Diagnosis
v1.0Finding the technical faults that stop a site being found by a search engine, and getting them fixed.
Finding the technical faults that stop a site being crawled, indexed, served quickly or rendered correctly.
Reference CAP-SEO-002
What each level asks of you
A verifier marks against these descriptors. Level 1 is free and self-directed; Levels 2 and 3 use credits and a human verifier.
L1
You can read a crawl report and name the fault types without help.
L2
You run a crawl, rank the faults by the traffic they put at risk, and either fix them or brief the fix so a developer can act on it.
L3
You design the monitoring that catches a fault before it costs rankings, and can show the recovery in the search data.
What counts as evidence at L2
A crawl of a real site, your prioritised fault list with the traffic at risk, and what you changed first.
Evidence has to be work you did. It is attached to the request and read by the verifier — it is never published.
Role models that ask for this capability
SEO Specialist
Essential to the role
L2 CaterpillarSEO Manager
Desirable for the role
L1 LarvaStandard due for review 2027-06-30. Levels are issued against the version current on the day they are earned.